Customers Relations
What It Covers:
This dimension examines how effectively a company engages with customers across every stage of their journey—from initial contact to post-sale support and long-term loyalty. It covers key sub-dimensions such as customer onboarding and education, ongoing communication practices, feedback collection and satisfaction tracking (e.g., NPS or surveys), loyalty-building initiatives, and strategies for increasing customer lifetime value (LTV). The goal is to assess how well the organization understands and serves its customers, and how responsive it is to their evolving needs.
What You’ll Get:
By completing this dimension, the business will gain deep insights into its current level of customer centricity, relationship management, and retention strategies. Based on the scoring, the tool will generate a customized action plan that may include improvements to CRM systems, onboarding flows, feedback loops, and loyalty-building tactics. The action plan will include clear priorities, implementation timelines, and suggested tools or practices to enhance customer engagement and long-term satisfaction. This ensures that relationship-building becomes a strategic asset, not just a reactive function.
Business Strategy
What It Covers:
This dimension assesses a company’s clarity of vision, alignment with long-term goals, and the effectiveness of its strategic planning and decision-making processes. Sub-dimensions include business model design, goal setting, performance tracking, market responsiveness, and adaptability to change. It helps identify whether strategy is documented, communicated, and embedded in the company’s daily operations.
What You’ll Get:
Participants will understand whether their strategic foundation is solid and whether execution aligns with market demands and internal growth objectives. The assessment delivers a clear, phased action plan to improve planning cycles, performance alignment, and strategic adaptability. Companies will be better positioned to pivot, scale, or refine their value proposition in competitive markets.
People and Digital Structure
What It Covers:
This dimension explores the human side of transformation: leadership styles, digital adaptability, communication norms, and employee engagement. Sub-dimensions include leadership behavior, organizational learning, openness to change, and the extent to which technology is embraced culturally.
What You’ll Get:
By assessing this dimension, companies will pinpoint gaps in leadership engagement, talent alignment, and change management readiness. The resulting action plan supports the development of internal champions, culture-building programs, and upskilling strategies, all tailored with timelines and practical steps to foster a growth-ready culture.
Operations
What It Covers:
This module evaluates operational efficiency, workflow standardization, and the company’s ability to scale operations. Sub-dimensions include process documentation (SOPs), automation, performance monitoring, and operational flexibility.
What You’ll Get:
Businesses will receive a structured breakdown of operational bottlenecks and gaps. The tool will recommend system upgrades, efficiency improvements, and scalable process design. The implementation plan includes specific actions and tools for optimizing workflows, managing resources, and improving operational reliability.
Technology
What It Covers:
This dimension assesses the robustness of the company’s digital systems and the extent to which technology is leveraged for business growth. Sub-dimensions include software systems, IT integration, data centralization, analytics tools, and digital security.
What You’ll Get:
Participants will gain a roadmap for upgrading technology infrastructure, improving tool integration, and using data to guide decision-making. The action plan includes tech stack recommendations, implementation timelines, and digital maturity benchmarks to support digital transformation.
Innovation
What It Covers:
This dimension explores how consistently a company generates, evaluates, and implements new ideas. Sub-dimensions include innovation culture, feedback-driven development, pilot testing, and investment in R&D.
What You’ll Get:
The diagnostic uncovers gaps in the company’s innovation systems and delivery. A growth-focused innovation roadmap is delivered, featuring actionable steps to build innovation pipelines, strengthen ideation cycles, and accelerate time to market for new offerings.
Green & Environmental Practices
What It Covers:
This dimension reviews environmental responsibility and sustainability within business operations. Sub-dimensions include energy use, waste management, eco-friendly procurement, carbon footprint monitoring, and alignment with ESG goals.
What You’ll Get:
Participants will walk away with a roadmap to reduce their environmental footprint, adopt sustainable practices, and position their brand as a responsible business. Timelines and impact metrics help guide implementation.
Business Development
What It Covers:
This dimension assesses a company’s approach to identifying and capturing new business opportunities. Sub-dimensions include market mapping, lead generation strategy, partnerships, and outreach systems.
What You’ll Get:
Businesses receive insights into pipeline quality, market potential, and sales readiness. The action plan outlines structured approaches for expansion, partnership engagement, and business model enhancement.
Export Development
What It Covers:
This module evaluates readiness to expand beyond local markets. Sub-dimensions include export knowledge, regulatory preparedness, target market selection, and international distribution channels.
What You’ll Get:
Companies receive a practical export-readiness roadmap with regulatory checklists, partnership frameworks, and country-entry strategies to guide international expansion.
Branding - M&S
What It Covers:
This dimension examines how a company communicates its brand, promotes its offerings, and converts visibility into revenue. Sub-dimensions include brand positioning, content strategy, marketing planning, and outbound selling.
What You’ll Get:
The tool delivers recommendations for strengthening the brand identity, optimizing campaigns, and aligning sales efforts with marketing. Timelines for execution and measurable KPIs are included.
Sales & Lead Gen
What It Covers:
This module focuses on how companies attract, qualify, and convert prospects into customers. Sub-dimensions include funnel structure, lead tracking, conversion analysis, and re-engagement tactics.
What You’ll Get:
A funnel optimization roadmap is provided with steps for improving targeting, engagement, and conversion. The plan also outlines automation tools and data tracking methods to support growth.
Gender
What It Covers:
This module evaluates workplace inclusion, especially in terms of gender diversity and equality. Sub-dimensions include leadership representation, recruitment practices, HR policy inclusivity, reporting systems for discrimination, and organizational culture.
What You’ll Get:
Businesses will understand how inclusive and equitable their organization truly is. The action plan includes updates to hiring processes, inclusive training programs, and governance recommendations aligned with best practices and gender certification standards.
Finance
What It Covers:
This dimension reviews the company’s financial health, discipline, use of digital tools, and preparedness to access funding. Sub-dimensions include budgeting, unit economics, liquidity management, financial reporting, and investor documentation.
What You’ll Get:
Participants receive a financial upgrade plan focused on improving reporting accuracy, cash flow visibility, and capital readiness. Tools and timelines are provided for building financial discipline and engagement with investors or banks.
E-Commerce
What It Covers:
This dimension evaluates the strength of digital selling infrastructure and strategy. Sub-dimensions include e-commerce tools, checkout processes, payment systems, logistics, analytics, and online marketplace use.
What You’ll Get:
Companies receive a targeted action plan for improving user experience, expanding channel reach, and growing online revenue. Recommendations include tools, integrations, and performance tracking improvements.
Governance
What It Covers:
This module reviews internal structure, clarity of responsibilities, decision-making processes, compliance mechanisms, and governance protocols. It also considers how these systems support strategic agility and manage operational risks.
What You’ll Get:
Participants receive guidance on realigning structures, formalizing roles, and introducing stronger accountability and policy systems—all timed for phased implementation.
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